06 · Investment
One monthly engagement. No setup fee.
Ad spend is separate and paid directly to Google/Meta in accounts that belong to you.
Onboarding & build
The foundation work that has to happen once, before any channel can perform. There is no separate build fee, so nothing stands between you and starting.
Includedno setup fee
- Website rebuild: home, event valet, residential/multifamily valet, contact, and a venues-served page, retitled off trash, so buyers and Google can tell what you actually do from the first page they land on
- LocalBusiness / Service / FAQ schema implementation, so that Google has a machine-readable record of your name, service area, and offerings instead of guessing from body copy
- Google Business Profile creation + verification, so that you have a live, verified presence for Google to show instead of the zero listings the audit found
- Call tracking + conversion tracking install, so every call and form fill is attributed to a channel from day one instead of retrofitted later
Everything needed to make Valux Valet findable, credible, and able to catch the demand it gets. This is the whole foundation and the organic engine in one line item, with the build included rather than charged separately.
Covers strategic Tier 1 Foundation, the organic half of Tier 2 Demand generation, and all of Tier 4 Measurement.
Onboarding & build
Site rebuild, schema, GBP creation and verification, tracking install, all delivered in month one, so you are not paying a separate four-figure setup fee before anything starts working.
Included
GBP management + review generation engine
Ongoing profile management, posts, and automated review requests, so your listing stays accurate and a review request goes out on every completed job without manual upkeep.
Included
Technical SEO maintenance + GEO content
Ongoing schema, indexation, and AI-Overview-structured content, so Google and AI answer engines keep a current, correct picture of what you offer.
Included
Organic social (Instagram / Facebook / TikTok)
Content calendar and posting across all three, so planners and hosts who vet vendors socially find an active profile instead of the zero linked profiles the audit found.
Included
Paid campaign management (Meta / Instagram and Google Ads)
Campaign build, creative direction, negative-keyword work, and ongoing optimization whenever you choose to fund spend, so the management is already included and you decide when to turn the budget on.
Included
Basic lead capture (form-to-CRM, auto-reply, missed-call text-back)
Instant auto-reply and text-back within 2 minutes on every inbound form and missed call, so a Friday-night inquiry doesn't sit untouched until Monday.
Included
Lightweight pipeline + monthly reporting
You mark each lead quoted, won, and its contract value, and we roll every channel into one monthly report, so B2B and referral deals that are invisible to call tracking still show up in what we report.
Included
Core program
No setup fee and no ad spend required to start, so your fixed cost stays predictable while the foundation does its job.
$397per month
Recommended add-on
Cold email outreach
+$200/mo
The channel that actually wins event and residential valet contracts. Search demand is roughly 210 a month across the metro and heavily airport-polluted, so the contracts come from going directly to venues, planners, and property managers rather than waiting for them to search.
Covers strategic Tier 2 Demand generation, outbound half.
Target list build and monthly replenishment
150 to 200 Houston event venues, wedding and event planners, caterers, country clubs, and multifamily property management groups, rebuilt by 60 to 80 net-new accounts a month, so the sequence never runs dry once the first list is worked through.
Included
Cold email sequence
A dedicated sending domain purchased and warmed from day 1 with first sends landing in weeks 4 to 5, then a 4-step sequence at 25 to 30 new accounts a week, CAN-SPAM compliant, so you reach decision makers without putting your main domain's deliverability at risk.
Included
Sales collateral
A one-page capability sheet, certificate of insurance, and pricing sheet, plus a running list of venue preferred-vendor applications submitted, so when a venue asks what you can do you have an answer ready instead of building it that night.
Included
Cold email outreach
Targeting 4 to 6 qualified meetings or applications a month once the sequence is fully running, from roughly month 3, as a target rather than a guarantee, so you are buying a repeatable pipeline rather than a one-off list.
$200per month
Core program + cold email outreach
One monthly number, no setup fee, cancel with 30 days notice after the minimum term, so you can judge this on what it produces rather than on what you already sank into it. Ad spend, if and when you choose to run paid, is separate and paid directly by you.
$597per month
Ad spend is always separate and paid directly to Google and Meta in ad accounts that belong to you, not to Mastodon Marketing. Given the $11.53 to $21.49 CPCs the live audit found on core valet terms, Google Ads budget is deliberately modest and surgical rather than a volume play.
Meta minimum and reality check: In our experience Meta needs at least $500/month behind it to gather enough signal to run at all, and 60 to 90 days minimum before the channel can be fairly judged. At local-service volume, Meta will not accumulate enough conversions per week to fully optimize on booked jobs, so we optimize on an upper-funnel event first and treat the first 60 days as a creative and audience read, not a cost-per-lead benchmark. If cost per qualified inquiry exceeds the agreed threshold, proposed at $200 per qualified inquiry, after 90 days, budget moves to the outbound engine.
Google Ads is a bounded test, not a scale channel: a $400 to $600/month test budget on manual CPC or maximize-clicks, since the volume is too thin for automated bidding to learn on, running for 90 days, with airport/IAH/Hobby/job-seeker negatives built from the audit's own SERP findings on day one. If cost per qualified inquiry exceeds the agreed threshold, proposed at $200 per qualified inquiry, after 90 days, budget shifts to the outbound engine as well.
Commercial terms
The short version of what you're agreeing to, so there are no surprises later.
- Minimum term: 90 days, so the Foundation work has time to actually take effect, then month to month after that. Ninety days will not produce local pack movement, which we say plainly is a 6 to 12 month arc. What you should have by day 90 is the shipped asset base (profile verified, named page build live, schema and tracking installed), a measured baseline, and a live outbound pipeline with meetings held, which is what makes month 4 onward worth renewing.
- Cancellation: 30 days written notice at any point after the minimum term, so you are never locked into a channel that has stopped earning its place.
- Ownership: the Google Business Profile, website, domain, social profiles, ad accounts, and CRM data are yours from day one and transfer to you in full at exit, so you're never locked into us to keep what we built.
- Call tracking: your real (832) 423-1681 number stays the primary number on your GBP, and the tracked number is a secondary forwarding line, so your NAP stays consistent everywhere it's listed and you're never hostage to a rented number.
Confidential · Prepared July 2026
